与时俱进,捕捉大众图书选题策划契机  

Keep Pace with the Times, with Popular Theme Planning Opportunities

作　　者：彭琳 毕克成 Peng Lin;Bi Kecheng(China University of GeosciencesPress, Wuhan, 43007)

机构地区：[1]中国地质大学出版社,武汉430074

出　　处：《出版科学》2018年第4期28-31,共4页Publishing Journal

摘　　要：在当今出版业竞争白热化的现状下,大众图书选题策划能力成为衡量出版社选题策划水平的重要指标。本文综合前人研究对大众图书的概念进行重新界定,阐释大众图书的时代属性:大众性、现实性、时效性、周期性、商业性与趋同性并存,指出大众图书选题策划应抓住事件、潮流文化及自身优势三个契机,以提高有效性。In the current situation of fierce competition in publishing industry, the ability of selecting and planning topics for popular books has become an important index to measure the level of selecting and planning topics for publishing houses. In view of that present research, the concept of general public book is redefined. It explains the time attribute of popular books： popularity, reality, timeliness, periodicity, commerciality and convergence coexist. It was indicate that that planning of the choice of the popular book should take three opportunity of the events, the trend culture and its own advantages in order to improve the effectiveness.

关 键 词：大众图书 时代属性 选题策划 契机 

分 类 号：G232[文化科学]