第三人效果理论中个体差异研究述评  

A Review of the Research on the Individual Difference of the Third-person Effect Theory

作　　者：石迪[1] Shi Di

机构地区：[1]贵州师范大学求是学院

出　　处：《传媒观察》2018年第7期85-92,共8页Media Observer

基　　金：贵州师范大学2017年博士科研启动项目的阶段性成果

摘　　要：第三人效果作为一种从受众出发来研究媒介效果的理论,个体差异在其中起到了决定性的关键作用。尽管有大量证据表明个体差异在第三人效果研究中的重要意义,但在具体情境中检验个体差异对第三人效果的影响却困难重重,也越来越多地受到国内外研究者的关注。本文试图通过梳理该研究的最新文献,总结当前第三人效果理论中个体差异研究的理论价值和不足,以期为第三人效果理论研究提供借鉴与指引。The third-person effect is a theory that studies the effect of media from the audience.Individual difference plays a decisive and key role in it.Although there are a large amount of evidences to show the significance of individual difference in the research of the third-person effect,it is difficult to examine the influence of individual difference on the third-person effect in specific situations,which is also more and more concerned by domestic and international researchers.This paper attempts to review the latest literature of the study,and summarize the theoretical value and deficiency of individual difference research on the current third-person effect theory,in the hope of providing a reference and guidance for the research of the third-person effect theory.

关 键 词：第三人效果 个体差异 人口统计差异 理论价值 

分 类 号：G206[文化科学—传播学]