明星黑粉的自我呈现和身份认同  

Imaginative Community:Self-expression and Identity Recognition of Anti-fans in Online Environment

作　　者：冯莉[1] 吕璐 Feng Li;Lv lu

机构地区：[1]南京晓庄学院新闻与传播学院

出　　处：《传媒观察》2018年第7期93-98,共6页Media Observer

基　　金：南京晓庄学院校级科研项目“新媒体环境下90后大学生身份认同研究”(项目编号:2015NXY29)阶段性成果

摘　　要：本文以网络中极具影响力的黄子韬黑粉群体作为研究对象,分析这一群体自我呈现的内容和方式,并结合身份认同理论探究这一群体行为背后的原因。初步研究得出,自我创作的过程给黑粉们带来满足感和成就感,彼此的交流和互动给黑粉们带来存在感、认同感和归属感。在网络这一虚拟的平台上,自我和社会的双方面认同给黑粉们带来了超越现实利益的另一种满足,这种身份上的肯定给他们提供了行为的动力。Focusing on the powerful anti-fans of Mr.Huang Zitao on the Internet,this essay analyzes not only the contents and ways of expressing themselves of anti-fans as a group but also the reasons behind this through ‘identity recognition＇ theory.The preliminary study shows that the anti-fans get a sheer feeling of fulfillment and achievement during self-reinvention and a sense of presence,recognition and belonging through communication and interaction.In the virtual realm,the anti-fans gain surreal benefits through both self and social recognition,which provide a strong impetus to their action.

关 键 词：网络环境 黄子韬 明星黑粉 自我呈现 身份认同 

分 类 号：G206[文化科学—传播学]