中小城市公交移动电视媒体发展研究——以安徽省淮南市公交移动电视媒体为例  

Research on the development of bus mobile TV media in small and medium-sized cities——taking the bus mobile TV media of Huainan city of Anhui province as an example

作　　者：吴海燕[1] WU Hai-yan(Huainan Normal University,Huainan 232001 China)

机构地区：[1]淮南师范学院,安徽淮南232001

出　　处：《新余学院学报》2018年第4期104-107,共4页Journal of Xinyu University

基　　金：2014年度淮南师范学院校级科研基金重点项目"中小城市公交移动电视广告发展研究--以安徽淮南市公交移动电视广告为例"(2014xj05zd)

摘　　要：移动电视媒体是国际上公认的新媒体。公交车载移动电视是移动电视媒体中重要的成员之一,它发展至今也不过十几年的时间。在中国,经过十多年的短暂的发展历程,公交移动电视早就遍布各大中型城市,呈现出百花齐放的繁荣态势。以安徽省淮南市公交移动电视媒体为例,从中小城市公交移动电视媒体发展概况入手,分析中小城市与其他大城市公交移动电视媒体发展存在的差异,提出中小城市公交移动电视媒体发展存在的问题和发展策略。Mobile TV media is an internationally recognized new media. Bus-mounted mobile TV is one of the important members of mobile TV media. It has not been more than ten years since its development. In China,after more than 10 years of short development,the bus mobile TV has already spread all over large and medium-sized cities,showing a prosperous trend. From the perspective of the development of bus mobile TV media in small and medium-sized cities,the paper takes the bus mobile TV media of Huainan city,Anhui,as an example and analyzes the development differences of bus mobile TV media between small and medium-sized cities and large cities so as to put forward the problems and development strategies of bus mobile TV media in small and medium-sized cities.

关 键 词：中小城市 公交移动电视 差异 问题 发展策略 

分 类 号：G206.2[文化科学—传播学]