某医学院校高招宣传内容需求分析  

Analysis of Demand for Admissions Promotion in a Medical College

作　　者：张勇 马俊红 陈娟[1] Zhang Yong;Ma Junhong;Chen Juan

机构地区：[1]北京大学公共卫生学院,北京100191 [2]北京大学医学部教育处,北京100191

出　　处：《科教文汇》2018年第16期147-149,154,共4页Journal of Science and Education

摘　　要：招生宣传的内容一直为广大考生和家长关注的焦点,也是招生宣传的根本。在招生过程中,不同类型的考生对招生宣传关注的内容并不相同。本研究通过对某医学院校入校新生进行问卷调查,了解不同类型考生对于招生宣传内容需求的差异,以利于在招生宣传过程中做到有的放矢,精准宣传。The content of the admissions promotion has always been the focus of the majority of candidates and parents, and it is also the basis for admissions promotion. In the enrollment process, different types of candidates have different focus about enrollment promotion. This study conducted a questionnaire survey among freshmen from a medical college to understand the differences in the demand for different types of candidates for the publicity content of the admissions, so as to achieve targeted and accurate publicity in the admissions promotion process.

关 键 词：医学院校 招生宣传 内容需求 

分 类 号：G647.32[文化科学—高等教育学]