鸡西市快消品行业swot分析  

Jixi City FMCG industry swot analysis

作　　者：吴云[1] WU Yun(Heilongjiang University of Technology,Jixi 158100,China)

机构地区：[1]黑龙江工业学院,黑龙江鸡西158100

出　　处：《黑龙江科学》2018年第11期152-153,共2页Heilongjiang Science

摘　　要：销售方式和销售速度是快速消费品(快消品)行业发展中需要重视的两个问题,要处理好这两个问题,需要合理利用swot分析方法的作用,了解其发展过程中存在的问题和机遇,制定有效的处理方法。在分析快消品行业的威胁、机遇、优势、劣势后,确定全面性的发展方案,使鸡西市快消品行业得到有效发展。The sales methods and sales speed are two issues that need to be paid attention to in the development of fast moving consumer goods（ FMCG） industry. To handle these two issues properly,it is necessary to rationally use swot analysis methods to understand the problems in the development process. After analyzing the threats,opportunities,advantages,and disadvantages of the fast-moving consumer goods industry,a comprehensive development plan has been established so that the FMCG industry in Jixi City can be effectively developed.

关 键 词：鸡西 快速消费品 销售方式 SWOT分析 

分 类 号：F259.2[经济管理—国民经济]