大数据环境下的民族区域新闻传播竞争力探讨  

Discussion on the Competitiveness of National Regional News Communication in Big Data Environment

作　　者：张秋丽[1] ZHANG Qiu-li(School of Journalism and Communication,Southwestern University,Chongqing 400715,China)

机构地区：[1]西南大学新闻传媒学院,重庆400715

出　　处：《贵州民族研究》2018年第5期45-48,共4页Guizhou Ethnic Studies

摘　　要：少数民族区域的传统电视媒体,基于当前新闻传播事业的激烈竞争中,出现缺乏创新、自身发展缓慢、新闻内容同质化的现象。在大数据环境下,面对如此问题,怎样利用数据的支撑作用以及科技力量,抢占社会话语权,实现传统电视媒体发展、转型,重视竞争力就极为关键。The minority areas of traditional TV media, based on the current news dissemination enterprise in the fierce competition, lack of innovation, its development is slow, the news content homogeneity phenomenon. In big data environment,faced with such problems, how to use data support, and technological power, take social discourse, realize the traditional TV media development and transformation, attaches great importance to the competitiveness is very important. environment.

关 键 词：大数据 新闻节目 竞争力 民族 传播 

分 类 号：G210[文化科学—新闻学]