西安市临潼区石榴产业现状及发展对策  

Current Situation and Development Countermeasures of Punica granatum Industry in Lintong District,Xi′an City

作　　者：杨建斌 YANG Jianbin(ASEAN Dhurakij Pumdit Institute of Finance and Economics,Weinan Normal University,Weinan,Shaanxi 714000,China)

机构地区：[1]渭南师范学院东盟博仁财经学院,陕西渭南714000

出　　处：《贵州农业科学》2018年第6期161-163,共3页Guizhou Agricultural Sciences

基　　金：陕西省教育厅资助项目(18JK260);渭南师范学院2015年度人文社科项目(15SKYB02)

摘　　要：临潼石榴集全国石榴之优,名居全国五大名榴之冠,2006年获得国家地理标志保护产品认证,近年来石榴产业发展迅速,但也存在一些问题,已成为当地经济发展的短板。为促进临潼石榴产业的进一步持续发展,在问卷调查基础上,介绍临潼石榴在县域经济中的作用、资源优势、种植及营销等现状,从临潼石榴种植的科学技术含量低、种植面积减少、品牌影响力下降、缺乏特色农业产业化意识以及产品类型单一、产业链条短等方面分析存在的问题,并针对存在问题提出相应的发展对策。发展临潼石榴应充分利用临潼当地优势,拓宽营销渠道,合理运用产业化理论,完善合作组织,形成临潼石榴特色产业链条。Lintong Punica granatum with an excellent quality is at the top in five famous P.granatum varieties in China and was certified as a national geographical indication protection product in 2006.The existing problems in rapid development of P.granatum industry has became the short board in local economic development in recent years.The role of P.granatumindustry in county economy,resources superiority of P.granatum and current status in cultivation and marketing of Lintong P.granatum are introduced based on the questionnaire survey basis by analyzing the existing problems of lower scientific and technological content,planting area reduction,falling brand influence,poor featured agriculture industrialization awareness,single product type,shorter industrial chain in P.granatumindustry.The corresponding countermeasures to take full advantage of Lintong local superiority,broaden marketing channel,rationally use the industrialization theory,perfect cooperative organization and form Lintong P.granatum featured industrial chain are proposed to improve further sustainable development of P.granatumindustry.

关 键 词：临潼石榴 特色农业产业化 品牌效应 西安 陕西 

分 类 号：S665.4[农业科学—果树学]