广东电力市场客户管理模式探索与实践  

Exploration and Practices of Customer Management Models in Guangdong Electric Power Market

作　　者：边鹏飞 杭鑫 BIAN Peng-fei, HANG Xin(Guangdong Zhuhai Jinwan Power Company Ltd., Zhuhai, Guangdong, 519050, Chin)

机构地区：[1]广东珠海金湾发电有限公司,广东珠海519050

出　　处：《科技视界》2018年第16期223-224,共2页Science & Technology Vision

摘　　要：本文基于对广东电力市场政策环境、竞争环境的分析,借鉴现代经典营销理论的核心理念,建立了一套系统化、规范化、可操作的电力市场客户管理模式,并提出了具体操作方案,能够售电企业提升自身营销管理水平、争取更好的营销业绩提供重要保障。With the analysis on policy circumstance and competitive environment of Guangdong electric power market,using for reference from modern classical marketing theory, a systematic, standardized, workable model of customer management in electric power market is built, and a specific operating plan is given, which can improve the market management situation of electric power selling enterprises and provide guarantee of obtaining a better marketing performance for them.

关 键 词：电力市场 客户管理 营销 电力企业 

分 类 号：TK-9[动力工程及工程热物理]