平台型企业跨界经营中的跨市场网络效应与颠覆性创新  

Cross-market Network Effect and Disruptive Innovation of Platform Type Latecomer Firms in Cross-boundary Operation

作　　者：荣帅[1] 李庆满[2] 赵宏霞[2] Rong Shuai;Li Qingman;Zhao Hongxia(College of Business Administration,Liaoning Technical University,Huludao 125105,China;School of Management,Bohai University,Jinzhou 121013,China)

机构地区：[1]辽宁工程技术大学工商管理学院,辽宁葫芦岛125105 [2]渤海大学管理学院,辽宁锦州121013

出　　处：《科技进步与对策》2018年第14期81-87,共7页Science & Technology Progress and Policy

基　　金：国家社会科学基金项目(17BGL027)

摘　　要：平台型企业跨界进入新领域并进行颠覆式创新成为互联网时代的一种新趋势。平台企业具有大规模用户资源、跨市场网络效应、先进创新模式等优势,因此其跨界创新行为与传统后发企业创新行为相比有特殊之处。通过建立数理模型进行实证分析,得到如下结论:与传统后发企业类似,在位企业拥有的用户安装基础和产品网络外部性仍是平台企业跨界经营与跨界创新的阻碍;与传统后发企业不同的是,除市场突破战略外,技术创新突破战略也对平台跨界经营和跨界创新具有推动作用;平台企业拥有的大规模用户资源、跨市场网络效应以及先进创新模式均有利于提高其跨界产品创新程度。It is a trend in the Internet age that platform-type companies enter new fields and has disruptive innovation.The paper thinks that the cross-boundary innovation behavior of platform enterprises is different from the innovation behavior of traditional enterprises.By establishing mathematical model and empirical analysis.The result shows that：Similar with traditional latecomer firms,installation foundation and network externality of the incumbent enterprise are still cross-border to platform-type latecomer firms＇ barrie to operation and cross-border innovation;In contrast to traditional latecomer firms,In addition to the market breakthrough strategy,the technical innovation breakthrough strategy also has the impetus to the cross-border operation and cross-border innovation of the platform enterprise;Platform enterprise＇s large-scale user resources,cross-market network effect and advanced innovation model are helpful to improve the innovation of its cross-border products.

关 键 词：跨界创新 平台企业 颠覆性创新 跨市场网络效应 

分 类 号：R273.1[医药卫生—中西医结合]