用户至上:全媒体转型战略思维刍议  

USER FIRST——THINKING ON THE TRANSFORMATION OF ALL MEDIA

作　　者：杨丽雅[1] 李中正 YANG Liya;LI Zhongzheng(School of Journalism ＆ Communication,Henan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学新闻与传播学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2018年第3期52-57,共6页Journal of Henan University of Technology:Social Science Edition

摘　　要：全媒体转型已成为当代中国传媒的发展趋向,实施全媒体转型重要的一点就是思维的转变。以全媒体转型路径为研究对象,在综合国内学界对全媒体相关探究成果基础上,分析已有文献,总结当下媒介形态创新趋势,从强化用户思维出发探讨全媒体转型之路。通过总结、分析发现,在媒体融合转型的过程中,还存在着传统思维固化、受众被动地位没有改善等各类问题,严重影响着媒介的转型局势。提出基于用户思维的全媒体转型实施路径:全媒体转型战略应当以用户思维为纲,强化对全媒体的认知,坚持改进内容呈现模式,丰富报道思想内涵,升级传播技术手段,不断在实施过程中努力创新。The transformation of all media has become the development trend of the contemporary Chinese media and what really counts in the transformation of all media is the transformation of thinking. The article takes the transformation path of all media as the research object, analyzes the existing literature on the basis of the relevant research on all media, summarizes the current trend of the innovation in media form, and exploits the way of the transfommtion of all media fl＇om a viewpoint of strengthening user＇s thinking. The summary analysis shows that in the process of media convergence transfommtion, there are still problems such as traditional thinking solidification, passive audience status and so on, which seriously affects the transition situation of the media. The article puts forward the implementation path of the transformation of all media based on user＇s thinking： the mass media transformation strategy should take user＇s thinking as the outline, strengthen the cog- nition of all media, persist in improving the content presentation mode, enrich the ideological connotation of the report, upgrade the means of conmmnication technology, and make efforts to innovate in the process of implementation.

关 键 词：全媒体 转型 受众 用户 新思维 

分 类 号：G210.7[文化科学—新闻学]