论图书馆公益讲座品牌主持人的打造  

Create a Brand Host and Manifest the Influence of Public Lecture in Libraries

作　　者：单骅[1] 

机构地区：[1]浙江图书馆,浙江杭州310007

出　　处：《图书馆研究与工作》2018年第8期82-85,共4页Library Science Research & Work

摘　　要：公益讲座作为图书馆知识信息传递功能的延伸,进一步拓宽了图书馆的服务工作。而在公益讲座的现场,除了主讲人外,最令人瞩目的角色就是公益讲座的主持人。文章阐述打造公益讲座品牌主持人的重要性以及对品牌主持人素养和技能方面的要求,并提出图书馆打造品牌主持人的策略:品牌主持人的个性化培养,品牌主持人的"明星意识"培养;制作个人形象宣传片,突破传统讲座模式,加强对品牌主持人的宣传。As an extension of the knowledge and information transmission function of the library, the public welfare lecture further widens the service work of the library. In the public lecture scene, in addition to the speaker, the most remarkable role is the host of the public lecture. The article illustrates the importance of public lectures and create brand to brand host requirements in literacy and skills, and put forward the strategy of library brand host： host brand personalized training, training brand ＂Star＂ consciousness; making personal image publicity, break through the traditional lecture mode, strengthen the brand publicity.

关 键 词：公益讲座 品牌主持人 图书馆 

分 类 号：G258.2[文化科学—图书馆学]