我国中文体育类核心期刊的数字化传播转型研究  

Transformation of Digital Communication of Core Sports Academic Journals in China

作　　者：王相飞[1] 简德平[1] 李爱群[1] 王真真[2] 李进[2] WANG Xiangfei;JIAN Deping;LI Aiqun;WANG Zhehzhen(Editorial Dept.,Wuhan Sports Univ.,Wuhan 430079,China;School of Journalism ＆ Communication,Wuhan Sports Univ.,Wuhan 430079,China)

机构地区：[1]武汉体育学院期刊社,湖北武汉430079 [2]武汉体育学院新闻传播学院,湖北武汉430079

出　　处：《武汉体育学院学报》2018年第7期29-33,共5页Journal of Wuhan Sports University

基　　金：教育部人文社会科学研究项目(16YJA890006)

摘　　要：从传播内容、传播渠道、传播主体和受众层面对我国16家中文体育类核心期刊的数字化传播转型进行研究,指出其在数字化传播转型中存在的问题:传播内容与纸质期刊重复,传播文本单一;平台建设与运营不完善,尚未形成立体化的传播格局;期刊编辑面临负荷过度化与边缘化、泛化的矛盾;传播精准度不够,交互性不强。对此提出我国中文体育类核心期刊数字化传播转型策略:转变内容生产思路,多文本传播;建设完善的数字化平台,提高运营的专业性;建设专业的数字化期刊编辑队伍;利用大数据进行精准传播、立体化交互传播。Researches into the transformation of digital communication of the 16 core sports academic journals in China showed that their content involved using the same content of the paper periodicals.The topics were monotonous,the digital platforms were not well built and the three dimensional communication pattern was not formed.The editors were overloaded with work.The targeted readers were not clearly defined.To solve these problems,new production of the content,multi-text communication,perfection of the digital platform,more professional operation,more training of digital editors and big-data related communication should be initiated.

关 键 词：体育核心期刊 数字化传播 数字化转型 传播内容 传播渠道 传播主体 受众 

分 类 号：G80-05[文化科学—运动人体科学]