基于网络文本法的宗教旅游景区游客体验研究——以山西五台山景区为例  

Study on the Tourist Experience of Religious Tourism Scenic Spot Based on Network Text Method——Taking Wutai Mountain Scenic Area As An Example

作　　者：何佳瑛 矫丽会[1] HE Jia - ying;JIAO Li - hui(Department of Cultural Tourism,Yumcheng University,YunCheng 044000,Chin)

机构地区：[1]运城学院文化旅游系,山西运城044000

出　　处：《运城学院学报》2018年第3期43-51,共9页Journal of Yuncheng University

基　　金：2016年山西省艺术科学规划课题(2016A15)

摘　　要：近年来,文化旅游已成为旅游业的主力军,宗教旅游作为文化旅游的重要组成部分,虽然已经取得了长足的发展,属于相对成熟的旅游产品,但宗教旅游产品仍处在低层次开发阶段。基于后现代旅游视角,应该从游客的需求出发,深挖宗教旅游文化内涵,丰富宗教旅游产品。选取山西五台山作为案例地,运用网络文本法和在线访谈法研究游客对五台山宗教旅游景区的体验。通过研究发现,不同类型的游客对五台山景区的体验既有共同点又有差异,差异主要是由于旅游者的旅游目的和方式不同而引起的,共同点表现为,对景区资源的体验是寺庙建筑和宗教文化;游客的主要活动都是观光游览和烧香拜佛;游客的体验都以积极肯定为主。In recent years, cultural tourism has become the main force of tourism, religious tourism as an important part of cultural tourism, although has made great development, belongs to the relatively mature tourism products, but religious tourism products are still in lowlevel development. Based on the postmodern perspective of tourism, we should start fi＇om the needs of tourists and dig deeply into the cuhural connotation of religious tourism and enrich religious tourism products. This article selects Wutai Mountain in Shanxi Province as a case, using the method of web text and online interview method to study the experience of tourists to Wutai Mountain religious tourism scenic area. Through the study, it is found that different types of tourists have similarities and differences in the experience of Wutai Mountain scenic spot. The differences are mainly caused by the different tourism purposes and ways of tourists, and the common features are that the experience of scenic spot resources is temple architecture and religious culture, the main activities of tourists are sightseeing and incense worship, and the experience of tourists is positive.

关 键 词：宗教旅游景区 游客体验 网络文本法 访谈法 五台山 

分 类 号：F590[经济管理—旅游管理]