塞罕坝国家森林公园游客动机及森林景观偏好研究  

Research on tourist motivation and their forest landscape preference in Saihanba National Forest Park

作　　者：李亚莉 张亚南 李永东 左军华 何思宇 杨会娟[1] LI Yali;ZHANG Yanan;LI Yongdong;ZUO Junhua;HE Siyu;YANG Huijuan(College of Landscape Architecture and Tourism,Hebei Agricultural University,Baoding 071000,China;Saihanba Mechanized Forest Farm of Hebei Province,Weichang 068450,China;College of Modern Science and Technology,Hebei Agricultural University,Baoding 071000,China)

机构地区：[1]河北农业大学园林与旅游学院,河北保定071000 [2]河北省塞罕坝机械林场,河北围场068450 [3]河北农业大学现代科技学院,河北保定071000

出　　处：《林业与生态科学》2018年第3期253-257,共5页Forestry and Ecological Sciences

基　　金：河北农业大学基于"研究性学习"理念课程改革项目(2017Y32)

摘　　要：为了提高塞罕坝国家森林公园森林游憩资源的利用率,采用问卷调查的形式,借助SPSS 22.0软件进行定量研究,运用聚类分析和K-W检验分析的方法,对塞罕坝国家森林公园游客的动机及其对森林景观的偏好进行研究,结果表明:游客可按游客动机分为5类,即休闲娱乐型、家庭亲情型、积极参与型、自我进取型和追求情趣型;5类游客中,家庭亲情型游客所占比例最高(33.64%),其次是积极参与型游客,追求情趣型游客占比最低(8.24%);5类游客对湖泊景观、湿地景观、林间空地、沟谷秋景、纯林林外景观和混交林林外秋景偏好程度基本一致,这些景观的特点是含有水体、视野开阔、色彩浓烈、质地均匀。此外,游客对颜色单调的森林景观和人工痕迹较重的森林景观偏好差异明显,积极参与型游客比较喜欢人工痕迹较重的森林景观,而休闲娱乐型和家庭亲情型游客不喜欢;积极参与型和家庭亲情型游客对颜色单调的森林景观表现出了明显的偏好,而休闲娱乐型游客比较不喜欢这类景观,尤其是追求情趣型游客不喜欢林海景观,自我进取型游客对落叶松和樟子松林内景观均不喜欢。In order to improve the utilization rate of forest recreational resources in Saihanba National Forest Park and provide scientific suggestions, the questionnaire was used in this paper to study the motivations of tourists in Saihanba National Forest Park and their prefer ence to forest landscapes, and methods of cluster analysis and Kruskal Wallis test analysis by SPSS 22.0 were also adopted. The results illustrated that tourists could be divided into 5 categories according to their motives： leisure and entertainment, family affection, active par ticipation, self enterprising and pursuit of interests. Among these five categories of tourists, the proportion of family affective tourists was the highest （33.64%）, followed by the type of active participation, and the proportion of interest driven tourists was the lowest （8.24%）. Five types of tourists had consistent preference to the lake landscape, wetland landscape, forest space, gully autumn, pure forest outside landscape and mixed forest au tumn, which contained water, open vision, strong color, uniform texture. Additionally, they have a significant difference in forest landscape preference to the color monotonous for est landscape and artificial trace. Active participated tourists prefer the forest landscape with more artificial traces, butleisure and family affection tourists held the opposite opinion. Ac tive and family friendly visitors showed a favor to the color of the monotonous forest land scape, but leisure and entertainment tourists did not like this kind of landscape. Especially, interest driven tourists dislike the landscape of immense forest, and self enterprising tourists dislike the landscape of larch and Pinus sylvestris forest.

关 键 词：塞罕坝 森林景观 旅游动机 偏好 

分 类 号：F592.99[经济管理—旅游管理]