移动互联网商业模式研究综述  

Research overview of mobile Internet business model

作　　者：郭梦珂 郭东强[1] 余鲲鹏 Guo Mengke;Guo Dongqiang;She Kunpeng(Huaqiao University,Quanzhou Fujian 362021;Quanzhou Normal University,Quanzhou Fujian 362000)

机构地区：[1]华侨大学工商管理学院,福建泉州362021 [2]泉州师范学院工商信息学院,福建泉州362001

出　　处：《北方经贸》2018年第7期19-20,共2页Northern Economy and Trade

基　　金：教育部青年社科基金项目(17YJC630204);华侨大学研究生基金项目(1611307002)

摘　　要：移动互联网以惊人的发展速度和巨大的创新能力受到全球瞩目,智能终端、移动网络带宽、互联网新技术丰富了互联网产品,促进了移动互联网商业模式的持续创新。本文采用约翰W.克雷斯威尔(John.W.Creswell)五步文献综述法,对移动互联网商业模式的研究进行归纳,对以后移动互联网商业模式的研究提供参考。The development of mobile Internet with surprising speed and great innovation ability are focused by the global. Intelligent terminals, mobile network bandwidth, new Internet technology has enriched the Internet products, promote the continuous innovation of the mobile Intemet business model. The ＂article uses John W. Cracewill five-step method of litera- ture review to summarize the research of mobile Internet business model, and that will provide the reference to the re- search of mobile Internet business model in the future.

关 键 词：移动互联网 商业模式 综述 

分 类 号：F724.6[经济管理—产业经济]