网络直播中青年行为分析及引导策略  

Analyzing and Guiding Strategy of Youth Behaviors in Internet Live-broadcast

作　　者：张前程[1] Zhang Qian-cheng

机构地区：[1]北京青年政治学院

出　　处：《北京青年研究》2018年第3期43-47,共5页Beijing Youth Research

摘　　要：近几年,移动终端技术的成熟和4G网络的普及,网络直播在青年人群中兴起。随着青年人群的深入参与,网络直播正改变着青年的生活方式、思维模式、学习习惯,甚至是价值取向。文章通过深度挖掘青年人群的网络文化实践,分析了网络直播的特点和青年受众群体的网络行为特征,对青年人群热衷的网络亚文化进行了深入反思。提出网络环境的净化不能只靠监管,应该结合青年需求特征,引导和促进青年群体创造、传播符合群体需求的优质内容,使青年群体自觉参与构建和谐网络文化。The live-broadcast is rising among youngsters with the maturity of mobile terminal technology and the popularity of 4 G network in recent years. The live-broadcast is changing the life style, way of thinking, learning habit and even the value orientation of the youth with their deep involvement. This article analyses the features of live-broadcast and the characteristics of online behaviors of young audiences by way of thorough analyzing their online cultural practices and makes a deep reflecting thinking on the online subculture popular among youngsters. It puts forward that unique supervision is inadequate to purify the network environment and suggests to make the youth participate consciously in the construction of harmonious network culture by guiding and promoting the creation of young groups and spreading excellent contents needed by the youngsters combining with the requirement feature of the youth.

关 键 词：青年 网络直播 行为分析 引导策略 

分 类 号：D432.6[政治法律—政治学]