新媒体背景下视觉传达艺术绿色化方向转型研究  

Research on the Greening Transformation Development of Visual Communication Art in the Context of New Media

作　　者：夏弘睿[1] Xia Hongrui(Maanshan Teacher＇s College,Maanshan 243000,China)

机构地区：[1]马鞍山师范高等专科学校,安徽马鞍山243000

出　　处：《黑河学院学报》2018年第5期171-172,共2页Journal of Heihe University

基　　金：安徽省2016年质量工程校企合作实践教育基地项目"马鞍山师专师艺文化艺术公司实践教育基地"(2016sjjd072)

摘　　要：随着新媒体数字时代的发展,视觉传达对人们日常生活的影响越来越大,其发展格局发生着翻天覆地的变化,从设计手法到表现形式都在不断改进与更新。以视觉传达设计为着眼点,论述艺术设计中视觉传达的发展需求和发展特点,分析视觉传达绿色化发展方向的艺术设计价值,并提出可行性建议。With the development of the new era of digital media, visual communication has more and more influence on people＇s daily life, and its development pattern is undergoing the earth-shaking changes and gets constantly improved and updated from the design method to forms of presentation. This paper, targeting on the visual communication, discusses the development demand and characteristic of visual communication in the art design, analyzes the art design value of its greening development direction, and puts forward some feasible suggestions.

关 键 词：视觉传达 新媒体时代 绿色设计 艺术价值 

分 类 号：J504[艺术—艺术设计]