文化新常态视角下太极武术的特性及未来走势  

Research on the Characteristics and Future Trend of Chinese Taijiquan from the Perspective of New Normal Culture

作　　者：张志坚[1] ZHANG Zhijian(Department of Basic Education,Qingdao Hismile College,Qingdao Shandong 226100,China)

机构地区：[1]青岛酒店管理职业技术学院基础部,山东青岛266100

出　　处：《盐城工学院学报（社会科学版）》2018年第2期78-80,共3页Journal of Yancheng Institute of Technology（Social Science Edition）

摘　　要：太极拳堪称中华武术中至高精妙的拳法,强身健体、惠及众人。然而新兴的互联网正在改变传统文化,因此需要借助互联网平台再造武术文化产业新常态,方能推动中华武术的保护、继承与创新。新常态视角下太极内功武术的未来发展,离不开专业核心技术,也离不开国际化的营销模式。Taijiquan can be regarded as the most exquisite and exquisite martial arts in Chinese Wushu,which is good for health and good for all. However,the new Internet is changing the traditional culture,so it is necessary to reconstruct the new normal state of the Wushu culture industry with the help of the Internet platform,so as to determine the protection,inheritance and innovation of the Chinese Wushu. To observe the future development trend of Taiji martial arts from the perspective of the new normal,can not be separated from the practical planning consultants,which can not be separated from the super fast and fast professional core technology,which can not be separated from the international effective marketing mode. To build a new norm of Taiji Wushu culture is to build an international industrial circle of Tai Chi culture,and to open a new era of living and normalizing the Taiji Wushu culture.

关 键 词：中华武术 太极内功 核心技术 营销模式 

分 类 号：G852.11[文化科学—民族体育]