新常态下跨境电商的商业模式创新与政策体系设计  

Business Model Innovation and Policy System Design of Cross-border E-commerce under the New Normal

作　　者：汪旭晖[1] 李璐琳[1] Wang Xuhui;Li Lulin(School of Business Administration,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《当代经济管理》2018年第7期22-27,共6页Contemporary Economic Management

基　　金：国家自然科学基金项目(71672026;71272050);辽宁省财政科研基金项目<辽宁省跨境电商发展现状;问题及财税对策研究>(16C034)

摘　　要：跨境电商是国际贸易的新业态和重要组成部分,在当前我国经济"新常态"的背景下,跨境电商也遭遇了新的困境。跨境供应链、物流、市场监管等方面的不足制约着跨境电商的发展,必须通过商业模式的创新才能得以突破。文章从分析跨境电商的市场现状以及发展瓶颈入手,基于要素视角提出本土化运营+海外仓储、团购型跨境电商、"海外直邮+"、建设或租赁边境仓这四种创新的商业模式,并从财税、物流、海关和法律四方面构建起确保跨境电商持续健康发展的系统政策体系。Cross-border E-commerce is a new format and an important part of international trade. It suffered a new dilemma under the current economic ＂ new normal＂ . The deficiency of cross-border supply chain, logistics and market regulation restricted the development of cross-border E-commerce. It must break through by business model innovation. This paper first analyzes the present situation and proposes 4 models： localized operations ＋ overseas storage, group-purchase cross-border E-commerce, ＂overseas direct mail ＋＂ construction or lease of the overseas storage. Establishing a policy system from the perspective of the fiscal and taxation, logistics, customs and law is suggested to ensure the cross-border E-commerce＇s sustainable and healthy development .

关 键 词：新常态 跨境电商 商业模式创新 

分 类 号：F713.36[经济管理—产业经济]