浅谈运营商的信息流入口之争  

A Brief Introduction on the Operators' Competition of Information Flow Entry

作　　者：张第[1] 刘颖慧[1] 薛豪 崔羽飞 Zhang Di;Liu Yinghu;Xue Hao;Cui Yufei(China Unicom Research Institute,Beijing 100176,China)

机构地区：[1]中国联通研究院,北京100176

出　　处：《信息通信技术》2018年第3期18-21,31,共5页Information and communications Technologies

摘　　要：移动互联网技术的高速发展,带来了流量的爆炸式增长,也催生了5G和物联网时代的来临。互联网巨头凭借APP控制了绝大部分的信息流入口,同时弱化了运营商从网元侧获取的数据价值,使得运营商的处境进退两难。文章分析了运营商面对5G和物联网的机遇,如何结合自身的网络和数据服务能力,以何种业务模式,来提升数据价值,更好地服务用户,从而增强运营商的核心竞争力。The rapid development of mobile Internet technology has led to the explosion of traffic and the advent of the era of 5G and the Internet of things. The Internet giant has controlled the vast majority of the information flow through its APP, while weakening the value of the data acquired from the network by the operators, which poses a dilemma for the operators. This article analyzes the operator to face the opportunity of 5G and the Internet of things, how to combine its own network and data service ability, with what kind of business model, to improve data value, better serve the users, thereby enhancing the core competitiveness for operators.

关 键 词：移动互联网 APP 5G 物联网 信息流 

分 类 号：F626[经济管理—产业经济]