亳州中医药旅游资源现状分析及项目开发  

TCM Tourism Resources Status Analysis and Project Exploitation of Bozhou City

作　　者：张俊美[1] 冯梅[1] 汪淑敏[1] 陈慧敏[1] 杨荣斌[1] ZHANG Junmei;FENG Mei;WANG Shumin;CHEN Huimin;YANG Rongbin(Anhui College of TCM,Wuhu 241002,Anhui,China)

机构地区：[1]安徽中医药高等专科学校,安徽芜湖241002

出　　处：《四川旅游学院学报》2018年第4期45-47,52,共4页Journal of Sichuan Tourism University

基　　金：安徽省高校人文社科项目"安徽中医药旅游资源调查与一体化研究";项目编号:SK2015A702

摘　　要：亳州拥有丰富的中医药旅游资源,发展中医药旅游业具有得天独厚的自然和人文优势,但当前中医药旅游资源未被充分有效利用。通过整体规划设计,在现有基础上深度开发中医药相关旅游项目,培育特色旅游产品,提升游客感知价值,有助于提高客流量及游客回头率,促进行业发展,增加经济效益。Bozhou City has advantaged predominance in TCM tourism based on its excellent and rich natural and humanistic resources. However,the TCM tourism resources have not been utilized adequately and effectively. On the basis of overall planning and designing,this paper conducts an intensive exploration of TCM tourism projects,and suggests that highlight tourism products should be developed to promote tourists＇ perceptive value,which will help to increase customer flow and their rate of re-visit,fuel tourism growth and expand economic benefits.

关 键 词：中医药旅游 旅游资源 项目开发 亳州 

分 类 号：F592[经济管理—旅游管理]