西藏旅游的魅力及开发分析  

Analysis on the Charm and Development of Tourism in Tibet

作　　者：赵剑波[1] 尚继涛 

机构地区：[1]西藏大学地球科学与资源学系,拉萨850000

出　　处：《河北旅游职业学院学报》2018年第2期1-5,共5页Journal of Hebei Tourism College

基　　金：西藏自治区哲学社会科学项目(项目编号:14BJY004)

摘　　要：在旅游业长期发展过程中,西藏形成了特色鲜明、内容丰富的综合性旅游魅力。研究认为:第一,西藏旅游魅力包括生态魅力、文化魅力、购物魅力三个部分;第二,西藏文化魅力分为物质文化和精神文化两类,二者相互影响和交融;第三,西藏拥有以草原(苔原)景观、雪域(冰川)景观、河谷景观、峡谷景观及湖泊景观为代表的高原生态景观,是极具吸引力的生态魅力;第四,西藏的购物魅力主要体现在高原特色农产品、高原特色药材药品与保健品、地区特色文化和手工艺产品三个部分。与此同时,应在充分理解西藏旅游魅力的基础上,通过旅游宣传、新技术应用和设计特色旅游产品三个途径,将旅游魅力转化为经济优势和经济效益。In the process of long-term development of the tourism industry, Tibet has formed a comprehensive tourism charm with distinctive features and rich contents. This paper argues that： the Tibet tourism charm includes three parts such as ecology, culture and shopping; the Tibetan culture charm is divided into two categories of material culture and spiritual culture, both influence each other and blend; Tibet has a plateau ecological landscape represented by grassland（tundra）, snow area（glacier）, river valley, canyon and lake, which is an attractive ecological charm. The shopping charm of Tibet is mainly reflected in the characteristic culture and handicraft products of the regional characteristics of herbal medicine and health care products and agricultural products of the plateau characteristics. At the same time, the tourism charm will be transformed into economic advantages and economic benefits on the basis of fully understanding the charm of Tibet tourism, and there are three ways for the developing of Tibet＇s tourism.

关 键 词：西藏 旅游 魅力 

分 类 号：F592.99[经济管理—旅游管理]