基于网络游记内容分析的河西走廊自驾游体验研究  

A Study on the Self-driving Tour Experience of Hexi Corridor based on the Analysis of Online Travel Journal

作　　者：王力[1] 王琼[1] 

机构地区：[1]西北师范大学旅游学院,兰州730070

出　　处：《河北旅游职业学院学报》2018年第2期44-48,64,共6页Journal of Hebei Tourism College

摘　　要：当前,丝绸之路旅游一片火热,河西走廊处于丝路的核心地带,以其特有的魅力吸引着国内外游客。自驾游已成为旅游活动的主要方式之一,自驾游游记能够较为真实地反映游客自驾游的体验过程。文章以网络自驾游游记为素材,采用内容分析法,从自驾游动机、感知维度、体验感知及拍照指数四个方面,研究自驾游游客在河西走廊旅游体验的规律及特点,将有助于河西走廊自驾游市场的可持续发展。At present, the Silk Road tour becomes a hot destination, and the Hexi Corridor lies in the heart of the Silk Road, which attracts domestic and foreign tourists with its unique charm. Self-driving travel has become one of the main ways of tourism activities, and the travel notes of self-driving tour can reflect more accurately the process of experience. This paper studies the travel experience and characteristics of self-driving tourists in the Hexi Corridor from four aspects： self-driving tour motivation, perceived dimension, experience perception and photographing index by means of content analysis, which will help the sustainable development of self-driving tour in the Hexi Corridor.

关 键 词：自驾游游记 旅游体验 内容分析法 河西走廊 

分 类 号：F592[经济管理—旅游管理]