大数据环境下高校图书馆阅读推广创新模式研究  

Research on the Innovation Mode of Reading Extension in University Library under the Environment of Big Data

作　　者：刘伟[1,2] 玄英哲[1] 

机构地区：[1]延边大学图书馆 [2]延边大学科技图书馆学习支持中心

出　　处：《延边大学学报（社会科学版）》2018年第4期110-117,共8页Journal of Yanbian University：Social Science Edition

基　　金：延边大学教育科学研究项目(2016GJ2016008)

摘　　要：大数据时代,在纸质图书阅读量不断下降、数字化阅读方式占据主流的今天,高校图书馆作为"大学的眼睛和心脏",承载着重要的人文使命。目前,国内高校图书馆还存在着数字资源推广不足、阅读推广活动缺乏常态性、推广效果缺乏评价机制、阅读推广活动缺乏制度上的保障及缺乏与其他部门协作的问题。只有利用大数据和全媒体技术推广阅读,改变阅读形式和培养阅读兴趣,创建"导航式""分众式""读者-读者""线上-线下"式阅读推广模式以及"书友会""高校阅读推广联盟"等资源共享模式,才是解决目前高校图书馆阅读推广困境的创新模式。In the era of big data,the reading quantity of paper books is declining,and digital reading is the mainstream.As "the Eyes and Heart of the University",the university library is carrying an important humanistic mission.However there are still some problems in the promotion of digital resources in the libraries of colleges and universities in China,which are the lack of normality,the lack of evaluation mechanism,the lack of institutional protection and the lack of cooperation with other departments in reading promotion activities.It is only by using big data and all media technology to promote reading,changing reading forms and developing interest in reading.To solve the dilemmas of reading and popularization in university libraries,we should create the mode of reading promotion such as "Navigation","Focus","Reader-Reader","Online-Offline","Book Club" and "University Reading Promotion Alliance".

关 键 词：大数据 高校图书馆 阅读推广 创新模式 

分 类 号：G252.17[文化科学—图书馆学] G258.6