“一带一路”倡议下体育产业与文化产业融合发展的新路径  

The new path of integration of sports industry and cultural industry under the “The Belt and Road” initiative

作　　者：徐娆娆[1] XU Raorao(School of Basic Education,Shenyang Institute of Technology,Fushun Liaoning 113122,China)

机构地区：[1]沈阳工学院基础教育学院,辽宁抚顺113122

出　　处：《鞍山师范学院学报》2018年第2期91-94,共4页Journal of Anshan Normal University

基　　金：2017年辽宁省社科基金项目:基于大学生就业视角的辽宁省体育产业与文化产业融合发展策略研究(L17CTY001);2018年抚顺市社会科学规划青年课题:高校体育文化对大学生素质教育的影响研究

摘　　要：国家体育文化产业的兴起都有其遵循的历史规律,中国体育正在通过产业化运作,实现经济投入和收益产出的合理化.本文通过分析体育产业和文化产业的关系,剖析了两者间在融合发展的过程中显现的一些问题,并提出适合当下发展情境的新路径.The rise of sports culture industry in every country has its historical law.China＇s sports are running through industrialization to realize the rationality of economic input and income output.Through the analysis of the relationship between the sports industry and the cultural industry,this paper analyzes some problems in the process of integration and development,and puts forward a new path suitable for the present development situation.

关 键 词：体育产业 文化产业 融合发展 

分 类 号：G81[文化科学—体育学]