整合产品族与泛族群的汽车前脸形态演进设计  

Integrating Morphological Evolution Product Family and Pan-ethnic-group Product into Car Front Face Design

作　　者：徐姝 周海海[1] XU Shu;ZHOU Haihai(College of Electrical and Mechanical Engineering,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China)

机构地区：[1]南京航空航天大学机电学院,南京210016

出　　处：《机械制造与自动化》2018年第3期40-43,48,共5页Machine Building & Automation

基　　金：中央高校基本科研业务费专项科研项目(NR2013030)

摘　　要：为了提高工业设计中产品族的创新度,在保证产品有归属感和家族感的前提下,对汽车前脸造型进行创新和演进设计。提出一种整合产品族与泛族群的形态演进设计方法,以大众高尔夫品牌为研究对象,基于产品识别理论对前脸造型进行元素分析,通过联合分析法(Conjoint analysis)获得造型元素对于品牌形象识别的权重。对于权重值高的造型元素应用形状语法的修改规则进行造型演进,对于权重值低的则应用泛族群产品设计方法进行创新设计,同时兼顾电动汽车的造型特点,从而生成具有大众高尔夫风格的电动汽车形态设计方案。To improve the innovation of product family in the industrial design,this paper does design the car front face with innovation and evolution on the premise of ensuring products with the sense of belonging and family,puts forward a kind of design method in which morphological evolution design of integrating the pan-ethnic-group product and product family is dorve and with Volkswagen golf brand as the research object and based on the theory of product identification,analyzes the element of the front face modelling,and then,uses the joint analysis method（ conjoint analysis） to gain weight of elements for brand image recognition and applies shape grammar shape modification rules to modelling element gaining high weight and pan-ethnic-group product to modelling element gaining low weight. At the same time,it should take care of electric vehicle characteristics to generate an electric car form design scheme of Volkswagen golf style.

关 键 词：电动汽车 造型设计 产品识别 泛族群 联合分析 形状语法 

分 类 号：TB472.2[一般工业技术—工业设计]