基于互联网的医疗服务意愿的研究——以南京市为例  

Research on willingness to medical services based on the Internet:taking Nanjing as an example

作　　者：高锦秀 刘剑[1] Gao Jinxiu;Liu Jian(School of business,Jinling Institute of Technology,Nanjing 211169,China)

机构地区：[1]金陵科技学院商学院,江苏南京211169

出　　处：《江苏科技信息》2018年第16期67-71,共5页Jiangsu Science and Technology Information

基　　金：江苏省大学生实践创新创业训练计划;项目名称:基于互联网的医疗服务意愿的研究--以南京地区为例;项目编号:201713573031Y

摘　　要：随着数字化、智能化的发展,基于互联网技术的医疗方式,诸如远程视频问诊、线上预约挂号、智能硬件身体数据收集等应运而生。文章运用地区抽样问卷调查的方式,运用技术接受意愿理论研究了消费者对不同互联网医疗模式,主要包括网上预约挂号、在线医疗咨询、可穿戴设备以及医药电商这4种模式的接受意愿及影响接受的因素,并在此基础上提出我国互联网医疗服务今后发展的对策和建议。With the development of digital and intelligent, medical methods based on Internet technology, such asremote video interrogation, online booking registration, intelligent hardware body data collection, have come into being.Using the method of regional sampling questionnaire, this paper uses the theory of technical Acceptance Intention tostudy the willingness of consumers to different internet medical models, including online appointment registration,online medical consultation, wearable equipment and medical e-commerce, and the factors that influence the acceptanceof these four modes. Countermeasures and suggestions for future development of internet medical service are putforward in China.

关 键 词：互联网 医疗服务 意愿 技术接受 

分 类 号：F763[经济管理—产业经济]