基于B2C平台销售手机的现状与对策分析  

The Status and Strategy Analysis of Mobile Phone Sales on the B2C

作　　者：时应峰[1] SHI Ying-feng(School of Management,Anhui Business and Technology College,Hefei,231131,Anhui)

机构地区：[1]安徽工商职业学院管理学院,安徽合肥231131

出　　处：《蚌埠学院学报》2018年第3期34-38,共5页Journal of Bengbu University

基　　金：中国高等职业技术教育研究会项目(GZYGH1213009);安徽省高校人文社会科学研究重大项目(SK2018ZD060)

摘　　要：针对目前基于B2C平台销售手机的现状进行分析,阐述了B2C模式下影响手机销售的主要因素有物流、支付方式、客服质量、优惠政策、商铺质量与售后服务等,并就影响的因素与存在的问题提出了相关解决对策。It analyzed the status of mobile phone sales on the B2C,and some factors which effects mobile phone sales in this paper such as logistics,ethod of payment,the quality of the service,preferential strategies,shop＇ s quality,after-sales service and so on,then some strategies were put forward according to effects factors and problems.

关 键 词：B2C模式 天猫商城 手机销售 

分 类 号：F259.2[经济管理—国民经济] F724.6