手机出版的文化工业窠臼及其超越路径探讨  

Cultural Industry Pattern of Mobile Publishing and Its Transcendental Path

作　　者：周凤梅[1] ZHOU Feng-mei(University Cultural Research Center,Suzhou University,Suzhou,234000,Anhu)

机构地区：[1]宿州学院大学文化研究中心,安徽宿州234000

出　　处：《蚌埠学院学报》2018年第3期102-105,共4页Journal of Bengbu University

基　　金：安徽省教育厅人文社科研究重点项目(SK2017A0469);宿州学院重点学科马克思主义理论成果(2017XJZDXKL)

摘　　要：以法兰克福学派的"文化工业"理论为视角批判分析了手机出版的同质化、娱乐化、商品化现象,指出手机出版已陷入现代文化工业的窠臼,在对文化工业理论辨证分析的基础上指出,当下手机出版只有推行个性化服务、进行深度建设以及加强上下游产业链的整合,才能走向健康发展的产业化之路。It analyzed the homogeneity,entertainment and commercialization in this paper of mobile publishing from the perspective of ＂ cultural industry＂ theory of Frankfurt School,and pointed out that mobile publishing has been stuck into the pattern of modern cultural industry. Based on the dialectical analysis on the theory of cultural industry,it pointed out that the present mobile publishing can move towards the industrialization road of healthy development only by carrying out individualized services,deep construction and strengthening the integration of upstream and downstream industrial chains.

关 键 词：手机出版 文化工业 法兰克福学派 

分 类 号：G230[文化科学]