国内女性文胸购买习惯与使用现状调查研究  

Investigation and Study of Bra Purchasing Habits and Usage Status of Domestic Women

作　　者：陈晓娜 Chen Xiaona(Fashion College,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学服装学院,上海201620

出　　处：《针织工业》2018年第6期63-67,共5页Knitting Industries

基　　金：上海高校青年教师培养资助计划(ZZGCD15112);上海工程技术大学科研启动基金(2016-26)

摘　　要：为了分析年龄、罩杯大小、教育程度、职业以及收入情况等因素对文胸消费行为的影响,问卷调研404名中国女性对文胸号型的了解程度以及文胸购买与穿着习惯。结果发现,学历和罩杯大小对是否明确正确的文胸号型具有显著性影响;中等收入水平和教育程度较低的调查对象对文胸号型的了解程度较低;月收入较高的女性网购文胸的比例较高;职业、月收入及年龄对文胸的购买价格具有显著性影响,月收入越高,购买高价文胸的比例越高,外企、私企和国企职员购买高价文胸的比例高于其他人员;高收入人群比低收入人群更容易购买到满意的文胸。此外,中国女性对文胸号型的了解程度较低,有必要对国内女性进行文胸合体知识的普及,且应考虑收入水平和教育程度的影响。In order to analyze the influence of age, cup size, education background, occupation and income on bra consumption behavior, 404 Chinese women＇s knowledge on the bra size and bra purchasing and wearing habits were surveyed. The results show that educational background and cup size have a significant impact on whether the respondents select a correct bra size. Respondents with lower income and educational background have less knowledge on the bra size. Women with higher monthly income have higher proportion of online shopping bra. Occupation, monthly income and age have a significant impact on the bra price, and the higher the monthly income, the higher the proportion of people buying high priced bra. Foreign companies, private enterprises and state owned employees buy more expensive bra than other professionals. The high-income group is more likely to get a satisfactory bra than the low-income group. In addition, Chinese women have a low degree of understanding of the bra size. It is necessary to popularize knowledge about bra＇s fitness, and the impact of income level and education background should be taken into consideration.

关 键 词：文胸 购买习惯 使用现状 文胸号型 影响因素 穿着体验 

分 类 号：TS941.17[轻工技术与工程—服装设计与工程]