新疆屯垦旅游形象对旅游忠诚度的影响研究——以石河子地区为例  

Study on the Influence of Reclamation Tourist Image on Tourist Loyalty:A Case Study of Shihezi

作　　者：杨发鹏[1] 白银霞 YANG Fa-peng;BAI Yin-xia(College of Politics and Law,Shihezi University,Shihezi 832003,Xinjiang,China)

机构地区：[1]石河子大学政法学院,新疆石河子832003

出　　处：《石河子大学学报（哲学社会科学版）》2018年第3期50-56,共7页Journal of Shihezi University(Philosophy and Social Sciences)

基　　金：国家社科基金项目"清代天山北路文化变迁研究"(14BZS062)

摘　　要：旅游形象作为旅游地的集中表征,是提高旅游忠诚度最关键的因素。该文以新疆石河子地区屯垦旅游为例,通过实证研究探讨新疆屯垦旅游形象对旅游忠诚度的影响。结果表明:旅游形象对旅游忠诚度具有显著正向影响,旅游形象对旅游满意度也具有显著正向影响,而且旅游满意度在旅游形象对旅游忠诚度的影响过程中具有部分中介作用。Tourism image,as the focus characterization of tourism destination,is the key factor to improve tourist loyalty. Taking reclamation tourism in Shihezi as an example and through empirical research,we aim to explore the impact of Xinjiang tourism image on tourist loyally. The results show that the tourism image has a significant positive effect on tourist loyalty, tourism image has significant positive influence on tourist satisfaction and tourist satisfaction has partial mediating effect on tourism image＇s impact on tourist loyalty.

关 键 词：新疆屯垦旅游 旅游形象 旅游忠诚度 旅游满意度 

分 类 号：F592.7[经济管理—旅游管理]