乡村振兴视域下乡村旅游市场营销策略研究  

Marketing strategy of rural tourism from the perspective of Rural Revitalization

作　　者：邹鹏[1] Zou Peng(Sichuan Huaxin modern Career Academy Sichuan Chengdu 610000)

机构地区：[1]四川华新现代职业学院,四川成都610000

出　　处：《山东农业工程学院学报》2018年第4期7-8,共2页The Journal of Shandong Agriculture and Engineering University

基　　金：四川省教育厅科学研究一般项目(W2016011)的阶段性成果

摘　　要：党的十九大报告明确提出,要大力实施乡村振兴战略,要建立健全城乡融合发展机制与政策体系,加快推进农业农村现代化。要实现乡村振兴战略,可以借力发展乡村旅游。通过开发乡村旅游市场,实现乡村经济振兴,为乡村经济发展注入活力,提升农村经济发展水平,提高农民纯收入。the nineteen major reports of the party clearly put forward that we should vigorously implement the strategy of rural revitalization,establish and improve the institutional mechanism and policy system of urban and rural integration and development,and accelerate the modernization of agricultural and rural areas.To achieve the strategy of rural revitalization,rural tourism can be vigorously developed.Through the development of the rural tourism market,the rural economy can be revitalized,the rural economic development is injected into vitality,the level of rural economic development is promoted and the net income of farmers is improved.

关 键 词：乡村振兴 乡村旅游 市场营销 

分 类 号：F323[经济管理—产业经济] F592