手机媒体与体育传媒之间的有效融合研究  

Research on the Effective Integration of Mobile Phone Media and Sports Media

作　　者：卢睿[1] 张其琦 Lu Rui;Zhang Qiqi(Sport College of Central China Normal University,Wuhan 430079,Hubei,China)

机构地区：[1]华中师范大学体育学院,湖北武汉430079

出　　处：《体育科技文献通报》2018年第7期135-136,共2页Bulletin of Sport Science & Technology

摘　　要：随着智能手机的普及,全媒体融合趋势越来越凸显,手机媒体在传媒市场脱颖而出。智能手机网络化不仅为人们提供了便利的通话功能,还满足了人们个性化的网络需求。而体育传媒作为传媒产业重要的组成部分,与手机媒体的融合显得势在必行。本文采用文献资料法等,从手机媒体与体育传媒的传播特点为出发点,对手机媒体与体育传媒融合的意义展开了探讨,并提出手机媒体与体育传媒融合的具体策略,希望能对手机媒体与体育传媒融合和革新提供一定帮助。With the popularity of smart mobile phone,media integration trend is becoming more and more prominent,and the mobile phone media becomes outstanding in the media market. Smart phone network not only provides a convenient communication function for people,but also meets people＇s needs of personalized network.Sports media,as an important part of the media industry,its integration with mobile media is imperative. Using the method of literature review,and the propagation characteristics of mobile phone media and sports media as the starting point,this paper discusses the significance of the integration of mobile phone media and sports media,and offers the specific integration strategy,in hope of providing some help for this integration and reform.

关 键 词：手机媒体 体育传媒 有效融合 

分 类 号：G8[文化科学—体育学]