基于“微笑曲线”的广元市核桃产业发展分析  

The Walnut Industry Development Analysis of Guangyuan City Based on the Smiling Curve

作　　者：吴志文[1] WU Zhi-wen(Guangyuan Forestry and Garden Bureau,Guangyuan 628000,China)

机构地区：[1]广元市林业和园林局,四川广元628000

出　　处：《四川林业科技》2018年第3期152-155,共4页Journal of Sichuan Forestry Science and Technology

基　　金：国家退耕还林核桃基地建设项目资助

摘　　要：基于"微笑曲线"分析了广元市推广核桃园区化种植,面积、产量、产值快速增加的优势,以良种选育、病虫防治等技术创新和品牌建设促市场营销,展示了广元市核桃产业取得显著成效,但同时存在良种率低,重栽轻管,新型主体发展缓慢,产业链技术研发薄弱,精深加工产品较少,成本收益及消费倾向变化等方面的问题,提出了针对性的对策。核桃产业链供给侧改革,产业协会+标准,借鉴美国加州核桃产业协会的经验,强化中介组织职能,建立品牌与质量监测体系;加大扶持力度,创新扶持机制,支持新型经营主体培育,提升专合组织质量;坚持品种改良,注重产业链科研攻关;核桃产业+互联网,核桃林旅融合。Based on the ＂Smiling Curve＂,analysis was made of the aolvantages of the walnut park planting situation,the planting area,and the rapidly increasing yield and output value in Guangyuan City. At the same time,there were also the lack of seed breeding,disease and pest control,technological innovation,brand building and marketing,which showed the problems of low rate of improved variety,neglected management,slow development of new entity,weak industrial chain technology,less deep processing products,cost-income ratio and consumption tendency changes. Then some corresponding countermeasures were put forward,such as walnut industry chain supply-side reform,industry association ＋ standard,reference to the California walnut industry association experience,strengthening the functions of intermediary organizations and the establishment of the brand and quality monitoring system; increasing support,innovating support mechanism,cultivation of new business entities,cooperation quality improvement; focusing on scientific research of walnut industry chain and industry ＋ Internet and walnut forest tour integration.

关 键 词：林业经济学 核桃产业发展分析 微笑曲线 供给侧改革 广元市 

分 类 号：F326.13[经济管理—产业经济]