宏观社会语言学视域下的旅游语言景观研究  

Tourism Linguistic Landscape Study: A Macro Sociolinguistic Perspective

作　　者：尚国文 SHANG Guowen(Department of Foreign Languages,University of Bergen,Bergen 5020,Norway School of International Studies,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]卑尔根大学外语系 [2]浙江大学外国语言文化与国际交流学院,浙江杭州310058

出　　处：《浙江外国语学院学报》2018年第3期46-56,共11页Journal of Zhejiang International Studies University

基　　金：国家社科基金项目"中国沿海开放区的语言景观研究"(15BYY050)

摘　　要：语言是观察旅游对一个地区社会文化影响的重要窗口。为旅游而构建的语言景观在一定程度上是以商业目的为导向的,工具理性常常使得语言权利等问题被淡化和掩盖。本文从宏观社会语言学视角分析旅游语言景观所反映的社会现实问题。我们认为,旅游语言景观能发挥多种信息功能和象征功能,而语言的商品化、语言表征的真实性、英语的霸权地位、少数族群语言的角色和命运等都是旅游语言景观研究值得关注的问题;旅游语言景观的构建在考虑游客符号需求的同时也不能忽视少数族群的语言权利。本文的分析将有助于旅游语言景观研究的深入开展,也能为决策者的旅游语言景观管理和规划提供参考。Language is an important lens to observe the sociocultural effects of tourism on tourist destinations. The tourism linguistic landscape is constructed mainly for economic ends, and the economic instrumentality often obscures the language rights underlying the language practice on signage. This paper seeks to take a macro sociolinguistic perspective to analyze the social reality hidden behind tourism linguistic landscape. It shows that tourism can have a significant impact on the language situation in tourist destinations. The linguistic landscape in tourism can render many informational and symbolic meanings,and the linguistic commodification, the authenticity of language representation, the hegemony of English,the social status of linguistic minorities and their languages are all scoped into tourism linguistic landscape studies. The construction of tourism linguistic landscape shall accommodate the tourists＇ semiotic needs and the language rights of local minorities. This overview may inform the tourism linguistic landscape study in China, and serve as a reference for policymakers in the tourism landscape management and planning.

关 键 词：语言景观 旅游 宏观社会语言学 符号 框架 

分 类 号：H030[语言文字—语言学]