自媒体时代的东北文化  

Northeastern culture in the We Media age

作　　者：苏克军 董玮佳 SU Kejun;DONG Weijia(College of Journalism and Communication,Jilin University,Changchun 130012,China)

机构地区：[1]吉林大学新闻与传播学院,吉林长春130012

出　　处：《南京邮电大学学报（社会科学版）》2018年第3期8-14,共7页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：吉林省社会科学基金项目"后社交媒体时代的专业新闻媒体研究"(2017B142);吉林大学平台基地建设项目"移动传播时代的专业新闻媒体研究"(2016××JD14)

摘　　要：自媒体时代,作为一种地域文化的东北文化获得了空前的发展机遇。东北文化因其娱乐性、包容性和亲和力,在一些网络直播平台上拥有较大的市场,并为经济上陷入困难的东北地区带来了积极的影响。但因一些节目存在过度娱乐化的现象,以及粗鄙、低俗、肤浅的文化内容,也使东北文化饱受诟病,破坏了东北的地域形象。未来东北文化的发展,一是要继续扩大原有的优势,令东北文化"红"上加红,稳步实现量的扩张;二是要逐渐消除负面内容,进一步提升东北文化的档次和品质,做到雅俗相谐。In the We Media age,the northeastern culture as a regional culture has obtained unprecedented opportunities for development. Due to its entertainment,inclusiveness,and affinity,the northeastern culture has a certain large market on some web-based live broadcast platforms,which has brought about positive impacts on the economically troubled northeastern region. However,due to the excessively entertaining,rough,vulgar,and superficial cultural contents of some programs,the northeastern culture has also been criticized,and the geographical image of Northeastern China has been affected. For the future development of the northeastern culture,firstly,it needs to keep enhancing its existing advantages,retaining and increasing its ＂correct politics＂and steadily expanding its quantity; secondly,it needs to gradually eliminate the negative contents and further enhance the quality,making the culture both elegant and popular.

关 键 词：自媒体 草根文化 东北文化 区域文化 

分 类 号：G206.3[文化科学—传播学]