汽车后市场变革方向和对策研究  

Research on Change Direction and Countermeasures of Automobile After-sales Service Market

作　　者：姚丽萍[1] 田文运 Yao Liping;Tian Wenyun(School of Economics and Management,Hubei University of Automotive Technology,Shiyan 442002,China;Senior Technical School of Dongfeng Motor Co.Ltd,Shiyan 442002,China)

机构地区：[1]湖北汽车工业学院经济管理学院,湖北十堰442002 [2]东风汽车高级技工学校,湖北十堰442002

出　　处：《湖北汽车工业学院学报》2018年第2期72-74,80,共4页Journal of Hubei University Of Automotive Technology

摘　　要：从市场、企业、政府的角度提出汽车后市场变革的三大动力,在充分分析我国汽车后市场现状的前提下,预测未来市场变革的七大方向,在此基础上为我国汽车售后服务企业的发展提供了应对策略。On the view of market, business and government, three major driving forces on the innovation of automotive aftermarket were put forward. On the premise of analyzing the present situation of Chineseautomobile aftermarket, seven directions of the future market changes were forecasted. On this basis,the response strategies of automobile after-sales service enterprises were put forward.

关 键 词：汽车后市场 变革动力 变革方向 应对策略 

分 类 号：F426.471[经济管理—产业经济]