网络与新媒体专业教学的不足与体系建构  

Internet and New Media Professional Education: Shortcomings and System Building

作　　者：朱剑虹[1] ZhuJianhong

机构地区：[1]南京晓庄学院新闻与传播学院

出　　处：《传媒观察》2018年第8期73-77,共5页Media Observer

摘　　要：网络与新媒体专业基本形成了相对稳定的专业课程结构，在课程设计上大都采用了理论基础、新闻业务、互联网技术、媒介经营管理、营销公关、视听软件应用等课程模块。从目前的实践来看，这种课程体系存在着一定的问题，主要表现在将融合简单等同于什么都学、课程设置没有摆脱传统新闻教育模式，以及计算机教育没有和业务课程结合起来等。本文认为，网络与新媒体专业的教学应该运用互联网思维，实现由传统采访到网络采访的转换、由传统写作到超文本写作的转换、由内容制作到内容运营的转换、由网络媒体到移动媒体的转变、由全媒体到融媒体的转换等。The major of network and the new media has a relatively stable curriculum structure, which consists of fundamental theories, journalism courses, internet technology, media management, marketing public relations, and audiovisual software applications, etc. From the current practice, there are three problems in this curriculum system. One is simply equating convergence with teaching everything. The second is curriculum setting without breaking away from the traditional journalism education model. The last one is computer education not being combined with journalism courses. This article believes that the Internet and new media professional education should use Internet thinking to achieve the transition from traditional coverage to Internet coverage, from traditional writing to hypertext writing, from online media to mobile media, and from full media to the converging media.

关 键 词：网络与新媒体专业 新闻教育 网络采访 超文本写作 

分 类 号：G210[文化科学—新闻学]