大数据环境下中小企业竞争情报需求分析与实施策略研究  

Research on Requirement Analysis and Implementation Strategy of Small and Medium-sized Enterprise Competitive Intelligence in Big Data Environment

作　　者：逄锦荣 张雨 PANG Jinrong;ZHANG Yu(College of Computer Science and Engineering,Shandong University of Science and Technology,Qingdao 266590,Chin)

机构地区：[1]山东科技大学计算机科学与工程学院,山东青岛266590

出　　处：《山东科技大学学报（社会科学版）》2018年第4期80-87,共8页Journal of Shandong University of Science and Technology(Social Sciences)

基　　金：山东社会科学基金"大数据背景下网络舆情与社会治理研究"(QDSKL1601121);山东科技大学人才引进科研启动基金(0104060511304);山东科技大学访问学者计划项目支持

摘　　要：分析了企业竞争情报需求的研究现状,阐释了竞争情报需求的具体内涵,总结出大数据环境下竞争情报需求的特点。通过层次分析法,从核心竞争情报和支撑竞争情报两个维度构建了中小企业竞争情报管理体系,并以快递企业的竞争情报需求为依托,从人才策略、信息化、规范化和战略化四个角度构建了竞争情报工作的实施策略体系。This paper analyzes the current research situation of enterprise competitive intelligence demand,explains the specific connotation of competitive intelligence demand,and summarizes the characteristics of competitive intelligence demand in big data environment.By the analytic hierarchy process,the competitive intelligence management system for the small and mediumsized enterprises was built from two dimensions：core and supporting competitive intelligence.Based on the competitive intelligence demand of express delivery companies,the implementation strategy system for competitive intelligence work was constructed from four perspectives：talent strategy,information,standardization,and strategy.

关 键 词：大数据 需求分析 竞争情报管理体系 实施策略体系 快递企业 

分 类 号：G35[文化科学—情报学]