“互联网+”主导下电影产业链优化路径分析——以阿里巴巴集团的电影布局为例  

On the Optimization Path of Film Industry Chain under the Guidance of “Internet+” :A Case Study of the Film Layout of Alibaba Group

作　　者：张静 潘高[1] ZHANG Jing;PAN Gao(School of Journalism and Communication,Zhongnan University of Economics and Law,Wuhan 430073;School of Management,Fudan University,Shanghai 200433,China)

机构地区：[1]中南财经政法大学新闻与文化传播学院,湖北武汉430073 [2]复旦大学管理学院,上海200433

出　　处：《广西师范学院学报（哲学社会科学版）》2018年第4期147-153,共7页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

基　　金：国家社会科学基金第一批重大项目"推动文化产业成为国民经济支柱性产业的战略层面及支撑体系研究"(12&ZD02)

摘　　要："互联网+"作为全新的生产力模式,颠覆了传统行业的运行规则与商业逻辑,互联网冲击之下的电影产业也发展出新业态。以阿里巴巴为代表的互联网巨头,携巨额资金强势入驻电影产业,在颠覆传统电影产业链的同时,也为电影业带来新的商业模式与盈利方式,电影产业链出现向上游追溯、向下游拓展等路径优化模式,新的电影生态圈正在形成。而此时电影的文化属性本质与资本逐利特质之间的矛盾也集中爆发,使电影产业处于繁荣与恐慌的交叉路口。As the brand-new mode of productivity,＂Internet＋＂transforms the operational rules and commercial logic of traditional industry.Under the attack of Internet,the film industry has developed into newer situation.Internet tycoons such as Alibaba,enter into film industry quickly with large amount of capital,not only changing the traditional film industry chain,but also providing new commercial modes and profiting ways for film industry.Driving by Internet thinking and capital,the film industry presents a new mode：tracing the origin and extending to the downstream.Internet industry is constructing a film ecological circle positively.However,when the Internet industry comes into films,the contradiction between profit-driven capital and cultural-driven film bursts out in this trend,which brings the film industry to the crossway of panic and prosperity.

关 键 词：“互联网+” 电影业 产业链优化 资本冲击 逐利性 

分 类 号：G21[文化科学—新闻学]