旅游地生态文明形象感知的测度与差异——基于不同行为类型旅游者比较  

On Measurement and Differentiation of Tourist Destination Ecological Civilization Image——Based on Comparative Analysis of Tourists in Different Behavior Patterns

作　　者：朱梅[1] 汪德根[2] ZHU Mei;WANG De-gen(School of Social Science,Soochow University,Suzhou,Jiangsu 215123,China;School of Architecture,Soochow University,Suzhou Jiangsu 215123,China)

机构地区：[1]苏州大学社会学院,江苏苏州215123 [2]苏州大学建筑学院,江苏苏州215123

出　　处：《西南师范大学学报（自然科学版）》2018年第8期44-51,共8页Journal of Southwest China Normal University(Natural Science Edition)

基　　金：国家自然科学基金项目(41771125)

摘　　要：以"国家生态市"苏州为例,测度旅游者对旅游地生态文明形象的感知,并运用多样本限定潜在类别模型检验方法,分析不同行为类型旅游者对旅游地的生态文明形象感知差异.研究表明:(1)旅游者对苏州市的生态文明形象感知要素评价存在明显分歧;比较不同行为类型旅游者,生态文明旅游者以好评为主,非生态文明旅游者以差评为主.(2)"绿化繁茂"、"城市风貌独特"和"水质优良"分别为最佳、次佳和最差感知要素,这与苏州市相关建设实际相符;2类旅游者感知要素评价存在相同结论.(3)旅游者对苏州市的生态文明形象感知分为"高感知组"、"中感知组"和"低感知组";生态文明旅游者感知类型优于非生态文明旅游者.Based on a case of＂National Eco-City＂of Suzhou,this paper measures tourist destination ecological civilization image,and utilizes multi-sample restricted latent class model checking method to compare image differentiation of tourists in different ecological civilization behavior patterns.The results show that,1）There is deep division over the evaluation of ecological civilization image indicators in Suzhou.Comparison of tourists in different behavior patterns reveals that ecological civilization tourists value the image indicators highly,while non-ecological civilization tourists value them poorly.2）＂Lush vegetation＂,＂unique townscape＂and＂good water quality＂rank first,second and last among all the ten image indicators,which is consistent with the reality of ecological civilization construction in Suzhou.Comparison of two types of tourists comes to the same conclusion.3）Ecological civilization image in Suzhou can be divided into three types,i.e.high,medium and low image.Comparison of two types of tourists reveals that image types of ecological civilization tourists are better than those of non-ecological civilization tourists.

关 键 词：生态文明形象感知 不同行为类型旅游者 多样本限定潜在类别模型 苏州市 

分 类 号：F59[经济管理—旅游管理]