电商平台点击付费广告数据分析系统设计  

Design of E-Commerce Platform PPC Advertising Data Analysis System

作　　者：陈广 夏斌[1] 谢宏[1] 杨文璐[1] CHEN Guang;XIA Bin;XIE Hong;YANG Wen-lu(College of Information Engineering,Shanghai Maritime Univeristy,Shanghai 201306)

机构地区：[1]上海海事大学信息工程学院,上海201306

出　　处：《现代计算机》2018年第14期92-96,共5页Modern Computer

摘　　要：电商平台商家常采用手工分析广告活动数据的方式监控广告投放效果,分析过程效率低和分析结果不全面是常见问题。设计一款基于Django框架的亚马逊平台点击付费广告数据分析系统,实现对亚马逊平台手动广告数据自动分析。在分析报告中描述广告活动效果和运营建议。将该系统部署在AWS上之后,经过测试系统稳定且达到预期效果。E-commerce platform merchants often use manual analysis of advertising campaign data to monitor the effectiveness of advertising. The low efficiency of the analysis process and incomplete analysis results are common problems. Designs the data platform based on the Django framework PPC advertising data analysis system, automatic analysis of manual advertising data on the Amazon platform. Describes the campaign performance and operational recommendations in the analysis report. After deploying the system on AWS, the test system is stable and achieves the desired results.

关 键 词：点击付费广告 数据分析 Django框架 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]