VR技术在电子商务领域的应用  

Application of VR Technology in the Field of Electronic Commerce

作　　者：陈翔雪 金秀玲[1] Chen Xiangxue;Jin Xiuling(Zhejiang Chinese Medical University,Hangzhou Zhejiang 310053)

机构地区：[1]浙江中医药大学,浙江杭州310053

出　　处：《现代工业经济和信息化》2018年第10期28-30,共3页Modern Industrial Economy and Informationization

摘　　要：在充分研究虚拟现实技术在电子商务领域应用价值的基础上,分析了VR技术在电子商务领域增加顾客对在线商品的感知度、提升在线商品信息的准确性和在线产品虚拟制造这三方面的应用,进一步探讨了VR技术在电子商务领域目前发展中存在的局限性以及其发展前景。On the basis of fully studying the application value of virtual reality technology in the field of electronic commerce, this paper analyzes the application of VR technology in three aspects of increasing customers＇ perception of online goods, improving the accuracy of online commodity information and virtual manufacturing of online products in the field of electronic commerce. The limitations and prospects of the development in the field of electronic commerce are further discussed.

关 键 词：虚拟现实技术 电子商务 应用 

分 类 号：F713.36[经济管理—产业经济]