旅游消费的炫耀性特征辨析  

An Analysis of the Conspicuous Characteristics of Tourism Consumption

作　　者：张萃平 王兴琼[1] ZHANG Cuiping;WANG Xingqiong(School of History and Culture ＆ Tourism,Sichuan Normal University,Chengdu Sichuan 610068,China)

机构地区：[1]四川师范大学历史文化与旅游学院,四川成都610068

出　　处：《乐山师范学院学报》2018年第7期52-58,共7页Journal of Leshan Normal University

摘　　要：旅游消费领域中的"炫耀"已经成为越来越普遍的社会现象。文章依据炫耀性消费理论,从旅游消费主、客体关系的角度,结合当代社会环境特征,论述了旅游消费具有炫耀性特征,炫耀性旅游消费的存在在当代社会是合理的、普遍的,且顺应时代发展的,这使得未来对炫耀性旅游消费现象的研究不容忽视,应有针对性的进行深入而具体的分析探讨,以指导实践。Conspicuousness in tourism consumption has become an increasingly common social phenomenon. Based on the theory of conspicuous consumption, combining with contemporary social environment, this paper discusses the conspicuous characteristics of tourism consumption from the perspective of subject-object relationship of tourism consumption. It reaches the conclusion that the existence of conspicuous tourism consumption is reasonable and universal in the contemporary society, and conforms to the development of the times, which needs the future research to pay more attention to it, and to carry out in-depth and specific analysis to guide the practice.

关 键 词：旅游消费 炫耀性消费 炫耀性特征 炫耀性心理 

分 类 号：F590.8[经济管理—旅游管理]