多元企业认同的身份构建及其张力调和机理  

Constructing multi-company identity and reconciling the tensions among them

作　　者：李纯青 吕俊峰[2] 马宝龙 曹丽[2] 谭乐[1] LI Chunqing;Lü Junfeng;MA Baolong;CAO Li;TAN Le(School of Economics and Management,Northwest University,Xi’an 710027,China;School of Economics and Management,Xi＇an Technological University,Xi＇an 710021,China;School of Management ＆ Economics,Beijing Institute of Technology,Beijing 100081,China)

机构地区：[1]西北大学经济管理学院,西安710127 [2]西安工业大学经济管理学院,西安710021 [3]北京理工大学管理与经济学院,北京100081

出　　处：《心理科学进展》2018年第8期1331-1348,共18页Advances in Psychological Science

基　　金：国家自然科学基金项目"基于多元企业认同的企业身份构建及其张力调和机理研究"(71772144);陕西高校人文社会科学青年英才支持计划项目(陕教高201424);陕西省自然基金项目"文化库对服务新产品开发的作用机理研究"(2016JM7003)

摘　　要：基于认同驱动的营销关系视角,系统地探讨了基于多元企业认同的企业身份构建及其张力调和机理。具体地,通过定性和定量相结合的方法,首先基于社会认同理论和身份理论,探索多元企业认同的结构;其次,从社会心理学和文化创新的视角,描绘多元企业认同形成及演化过程;最后,探究多元企业认同的身份构建以及身份张力调和机制。在理论上将消费者-企业认同扩展到多个利益相关者与企业的认同,探索多元企业认同的身份构建及调和过程,揭示其背后深层作用机理。实践上为企业与客户保持长期、和谐、多赢关系提供重要依据。This research aims to explore the mechanisms of constructing multi-company identity and investigate how to reconcile the tensions among them based on the theory of multiple company identification. We applied both qualitative and quantitative methods in this research. Our objectives are three-fold： a） firstly develop the definition, structure and measurement of multiple company identification based on social identity theory and identity theory; b） secondly explore the process of multiple company identification development from the perspective of social psychology and cultural innovation; and c） examine the mechanisms of reconciling identity tensions among multiple companies during the multi-company identification development process. Our research contributes to the theory by extending customer-company identification into multiple stakeholders-company identification. The results of this study not only explore the mechanisms of constructing a multiple-company identity, but also investigate how to reconcile the tensions among them. The results could be of practical value by offering insights to companies in maintaining long-term and harmonious relationships with their customers.

关 键 词：客户-企业认同 多元身份 多元认同 张力调和 

分 类 号：B849[哲学宗教—应用心理学] F713.55[哲学宗教—心理学]