基于Textming的城乡环城游憩地体验价值研究  

Exploring Experiential Value of Recreational Area around Metropolitan Based on Method of Textming

作　　者：李江敏[1] 谭丽娟 高洁 刘晶晶 齐睿[1] LI Jiang-min;TAN Li-juan;GAO Jie;LIU Jing-jing;QI Rui(l.School of Economics and Management,China University of Gcoscicnccs,Wuhan 430074,Chin;Wuhan Unijoy Technology Co.,Ltd,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院,武汉430074 [2]武汉市悠然智在科技有限责任公司,武汉430074

出　　处：《湖北农业科学》2018年第15期133-138,共6页Hubei Agricultural Sciences

基　　金：国家自然科学基金项目(41301156);国家旅游局旅游业青年专家培养计划项目(TYEPT201435)

摘　　要：在乡村旅游业的发展中,环城游憩地是城乡发展的重要一环。通过挖掘网络信息平台数据研究新形势下环城游憩地体验价值结构体系及特征对于新型乡村旅游的发展具有重要意义。在文献研究和深入访谈基础上,利用Rost Content Mining技术对上海、成都、广州、北京、武汉五大区域50个不同类型城乡环城游憩地的20 695条网络游客评论进行霍尔斯提(Holsti)系数分析和词频分析,研究环城游憩地体验价值特征。结果表明,在城乡环城游憩地发展中应注重情境打造和学习型、新奇性体验的营造,提升产品的参与型和服务的移情性,挖掘有效需求,带动关联消费,延长生命周期。The recreational area around metropolitan is an important part of urban-rural development in developing rural tourism. It is of great significance to explore the experiential value structural system and characteristics of recreational area around metropolitan under the new situation by mining network information platform data for the new rural tourism development. Based on literature research and in-depth interview, the Rost Content Mining was utilized to analyze 20 695 network tourists＇ reviews from 50 different types of urban and rural recreational areas around metropolitans of Shanghai, Chengdu,Guangzhou, Beijing and Wuhan by Holsti coefficient analysis and word frequency analysis, to explore the experiential value characteristics of recreational areas around metropolitan. The result showed that, attentions should be paid on the creation of scenarios, the learning and novelty experiences, to enhance product participation and service empathy, tap effective demand,increase associated consumption and extend life cycle.

关 键 词：环城游憩地 文本挖掘 体验价值 

分 类 号：F592.7[经济管理—旅游管理]