绿色食品认知水平与购买行为调查分析——以四川绵阳市为例  

Investigation and Analysis on Cognitive Level and Purchase Behavior of Green Food——A Case Study of Mianyang City,Sichuan Province

作　　者：董宛君 陈昌洪[1] 胥玉 DONG Wan-jun;CHEN Chang-hong;XU Yu(Southwest University of Science and Technology,Mianyang,Siehuan 621000)

机构地区：[1]西南科技大学,四川绵阳621000

出　　处：《安徽农业科学》2018年第23期205-207,共3页Journal of Anhui Agricultural Sciences

基　　金：国家社会科学基金项目(14XJY028)

摘　　要：通过对绵阳市城镇居民绿色食品的认知情况和购买行为方面的调查,发现大部分受访者对绿色食品只停留在浅显的知晓程度,而并未达到深入了解与正确区分。根据调查结果对当前绵阳市绿色食品的发展提出相关建议。According to the investigation on the cognitive level and purchase behavior of green food of urban residents in Mianyang City,we found that most interviewees only have a superficial understanding of green food,but cannot deeply understand and correctly identify green food. Therefore,based on the investigation,some suggestions were put forward for the development of green food in Mianyang City.

关 键 词：绿色食品 认知 购买行为 调查 

分 类 号：S-9[农业科学]