智能手机对杭州居民的旅游消费体验研究  

The Tourism Consumption Experience of Smart Phone For Hangzhou Residents

作　　者：张剑娜 陈美爱[1] 薛群慧[1] ZHANG Jianna;CHEN Meiai;XUE Qunhui(College of Travel and Health,Zhejiang Agricultural and Forest University,Hangzhou 311300,China)

机构地区：[1]浙江农林大学旅游与健康学院,浙江杭州311300

出　　处：《云南农业大学学报（社会科学版）》2018年第4期78-85,共8页Journal of Yunnan Agricultural University(Social Science)

基　　金：2016年浙江省人力资源与社会保障厅现代服务业高研班高星级酒店睡眠服务项目(2016015);浙江省大学生科技创新活动计划暨新苗人才计划"高端酒店睡眠服务产品体系研发"(2017R412044)

摘　　要：智能手机已然成为人们日常生活中必不可少的工具之一,无论是其所带来的积极影响还是使用中所产生的负面效应都使其成为社会的焦点。智能手机的使用,也正在渗透于旅游体验的过程中,怎样通过使用智能手机来提高旅游体验质量,这是值得认真思考的问题。论文在智慧旅游的背景下,从杭州居民对智能手机的感知出发,对其相应的态度、应用偏好及其所带来的负面影响等多个方面展开分析,并提出宣传全面化、内容精品化;体验智能化、WiFi使用全域化;用户信息安全化、监管常规化这三方面的建议。该研究对智能手机旅游消费体验进行了定性与定量的研究,可在未来移动技术在旅游应用提供一定的参考。The mobile phone has already become one of the essential tools in daily life,whether it is the positive impact or the negative effects,both made it the focus of society. For the use of smart phones,is also infiltrating to tourism experience. So it is a seriously thinking about how to use smart phones to improve the quality of tourism experience. Based on the background of wisdom tourism,this paper analyzes the aspects of Hangzhou residents＇ perception of smart phones,analyzes their corresponding attitudes,application preferences and the negative impacts caused by smart phone. In the end,it puts forward the three aspects of the proposal： promotion of comprehensive and content quality; experience intelligent and wifi use globally; user information more security and regulatory regularization. The study on smart phone tourism consumption experience has carried on the qualitative and quantitative research,can be in the future mobile technology application in tourism to provide certain reference.

关 键 词：智能手机 旅游消费体验 智慧旅游 

分 类 号：F592[经济管理—旅游管理]