基于ASEB栅格分析法的桂林会展旅游产品开发研究  

Research on the Development of Guilin MICE Tourism Product Based on ASEB Grid Analysis Method

作　　者：吕娟 LV Juan(College of History,Culture and Tourism,Guangxi Normal University,Guilin 541000,China)

机构地区：[1]广西师范大学历史文化与旅游学院,桂林541000

出　　处：《价值工程》2018年第23期6-8,共3页Value Engineering

摘　　要：会展旅游是会展业和旅游业结合的新的旅游形式,逐渐成为城市经济发展的新的增长点,会展旅游产品是旅游业为满足与会者休闲愉悦需求而专门开发的旅游产品。本文以桂林市会展旅游为例,首先介绍桂林市开发会展旅游产品的条件,然后运用ASEB分析法对桂林会展旅游产品的发展现状进行分析,据此提出开发会展旅游产品的策略,以期对研发具有桂林特色的旅游产品提供帮助。MICE tourism is a new form of tourism combined with exhibition industry and tourism and it has gradually become a new growth point for urban economic development. Exhibition tourism products are tourism products specially developed for tourism to meet the leisure and pleasure needs of the participants. Taking Guilin MICE Tourism as an example, this article first introduces the conditions for the development of MICE tourism products in Guilin, and then uses the ASEB analysis method to analyze the development status of MICE tourism products in Guilin, and proposes the strategy for the development of MICE tourism products in order to help the research and development of Guilin featured tourism products.

关 键 词：ASEB栅格分析法 会展旅游产品 桂林 

分 类 号：F590[经济管理—旅游管理]